LG 55-Inch Class OLED evo G4 Series Smart TV 4K Processor Flat Screen with Magic Remote AI-Powered with Alexa Built-in (OLED55G4SUB, 2024)

The current price is 25% below what this product typically costs — a notable saving over its usual going rate. The listed retail price is trimmed by 10% at checkout. Our analysis places this at the most competitive price point we have ever tracked for this product — an exceptional moment to buy. Pricing has been trending lower — momentum that adds further appeal to this deal. Buy now — this is as cheap as it has ever been.

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• SELF-LIT PIXELS: LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume and with 100% Color Fidelity.
• BRIGHTNESS BOOSTER MAX: Discover a brighter more vivid picture. The LG OLED evo shines even brighter than before. Brightness Booster Max technology magnifies each individual pixel for luminous quality that shines with every detail.
• ONE WALL DESIGN: Transform your home into a more artful space with the all-new, contemporary LG OLED design that leaves virtually no gap when you hang it on the wall. And when you're not watching, display paintings, photos and other content to blend the LG OLED evo G4 into your surroundings.
• DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
• A11 AI PROCESSOR: Enjoy smooth, crisp picture and sound no matter what you watch with AI Picture Pro and AI Super Upscaling. Find and choose what to watch fast and without lag. See movies in perfected tone with AI Director Processing. Multi View with 4 screens lets you split your screen into four unique views so you can watch even more than before. These elements and more make up the peak LG OLED watching experience, powered by LG's one-of-a-kind processor.
• WebOS RE:NEW PROGRAM: Enjoy new software updates and feature refreshes for 5 years with webOS Re:New Program.