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✓L'Oreal Paris Excellence Cool Supreme hair color offers 100 percent gray coverage, even on stubborn grays
✓Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks
✓Excellence Cool Supreme- Anti-Brass regimen keeps hair ashy cool, delivering color that starts cool and stays cool
✓Excellence Cool Supreme offers rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula
✓Purple Anti-Brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool