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Product Details
✓NEUTRALIZES BRASSY & YELLOW TONES: Purple pigments cancel out unwanted warm tones – yellow, orange, and brassiness – based on color wheel theory. Regular use transforms brassy blonde into cool, icy, salon-fresh blonde. Perfect for natural blonde, bleached, highlighted, or silver hair.
✓HYDRATES WHILE CORRECTING: Our formula is infused with nourishing ingredients that hydrate and soften while neutralizing brassiness. Hair feels smooth, manageable, and healthy – not straw-like or stripped.
✓PERFECT FOR COOL-TONED HAIR: Ideal for platinum blonde, ash blonde, silver, gray, white, pastel, and bleached hair. Also works beautifully on highlighted brunette and balayage to keep highlights bright and brass-free. Not recommended for dark brown or unbleached hair.
✓SULFATE-FREE & GENTLE FORMULA: Free from sulfates and harsh salts. Our gentle formula cleanses while preserving your toner and highlights. Safe for color-treated hair.
✓EASY TO USE – BUILDABLE RESULTS: Apply to wet hair, leave for 2-5 minutes (adjust based on brassiness level), then rinse. For intense correction, use 1-2 times per week. For maintenance, use once weekly.