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✓40 WASHES OF COLOR VIBRANCY: Color assure shampoo and conditioner protects against color fade for up to 40 washes
✓3.3% CHROMABOND SEALER TECHNOLOGY: Shampoo for color treated hair helps maintain color depth, chromatic radiance, and tone
✓LOCKS IN COLOR + INSTANT SHINE IN 1 USE: Shampoo and conditioner system seals cuticle to prevent color-stripping or fading; ensures long-lasting radiance and shine in one use
✓REPAIRS COLOR-INDUCED DAMAGE + SMOOTH & SOFT FINISH: Color shampoo formula with citric acid strengthens bonds and smooths cuticle; Color Assure system detangles and reduces frizz for smooth soft hair
✓MOISTURE BOOST + IONIC SEALING COMPLEX: This color care shampoo adds hydration for softness and manageability; creates a hydrophobic layer to protect color molecules
✓SULFATE-FREE SHAMPOO + CONSUMER-VALIDATED*: 0% Sulfates; 94% of consumers agree: Nexxus system protects my colored/highlighted hair *Based on a Home Use Test with 114 consumers on 12/1/24