Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

✅ In stock

Grade

💤 Not a Deal

16.2/100

Current Price

$2,698.00

Listed $949.99

Analysis Confidence 88%

⚠️ Price may have changed. Last updated 24+ hours ago — confirm on Amazon.

Check Deal at Amazon

Price verified Jan 11, 2026 6:10 PM · Prices & availability subject to change

Is This a Good Price on Amazon?

💤 Not a Deal

💤Verdict: Not a Deal. Price is at or above historical norms. Best to wait for a sale.
💰The current price is slightly above the going rate for this product — worth watching for a drop.
📉Going back roughly eight months, a more competitive price has not appeared — this stands out as a strong value by recent standards.
📈Prices have been moving higher lately — waiting risks paying more if that momentum continues.

How We Scored This Deal

Price Competitiveness 0/28

Recent Value 0/22

Market Standing 3.2/20

Deal Strength 13/20

Momentum 0/10

📝 Product Overview

🏪 Sold by ThePixelConnection

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Product Details

✓Newly developed 33MP1 full-frame back-illuminated CMOS image sensor: Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction. The a7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers.

✓Flagship-level image processing with BIONZ XR: The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).

✓Extra Bundle Accessories: Along with the accessories from Sony, the Sony a7 IV with 28-70mm bundle Includes additional accessories. 128GB SDXC Card | Dust - Blower | Professional Cleaning Kit

✓A signature confirmation is required upon delivery of this item. The delivery personnel may ask for verification with a Photo id as well. Shipping to addresses where an adult is available to sign for the package is highly recommended to avoid any potentials delays.

✓Fast Hybrid AF: The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points. There is Improved Real-time Eye AF & Sony's smart AI-based Real-time Tracking.