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✓ULTIMATE COLOR SHAMPOO: A scalp-soothing, sulfate-free shampoo that offers a gentle cleansing to minimize washing color away* * vs. non-conditioning shampoo
✓COLOR VIBRANCY: Color vibrancy for up to 10 weeks* and revitalized hair from the very first wash *With regular use of Ultimate Color regimen from salon to home
✓SOFT AND CLEANSED: Leaves scalp and hair feeling soft and cleansed while the shampoo helps remove color-distorting metals, with glycine and a metal purifier to help protect hair from free radicals and B5 to help lock in moisture.
✓MAKE YOUR HAIR MORE YOU: Make your hair more you with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance with top notes of orange zest, apple and leafy green.
✓SCALP COMFORT: 73% consumers agree scalp comfort is improved after 1st use* *Based on external consumer agreement study