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✓EXTRA GENTLE FOR SENSITIVE SKIN: Dermatologist tested and formulated for babies and sensitive skin — designed to minimize ingredients that may cause irritation. Fragrance-free, for newborn and delicate clothes. HE and standard machines, 35 loads.
✓EWG VERIFIED CLEAN INGREDIENTS: Independently reviewed against the Environmental Working Group's strict health standards — the assurance parents and sensitive-skin households look for.
✓GENTLE YET EFFECTIVE: Made with 98% naturally derived ingredients (per ISO 16128), free from fragrance, dyes, and optical brighteners. Removes everyday stains while staying kind to delicate skin. Safe for cloth diapers, blankets, and whites.
✓UNSCENTED: No added fragrance and no masking scents — made for sensitive noses and delicate skin, gentle enough for the whole family.
✓VEGAN FORMULA & RECYCLABLE PACKAGING: 100% vegan and cruelty-free, packaged in a recyclable HDPE #2 bottle — the easiest plastic to recycle.