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✓EXTRA GENTLE FOR BABY: Dermatologist tested and formulated for newborn and baby clothes — designed to minimize ingredients that may cause irritation. HE and standard machines, 35 loads.
✓EWG VERIFIED CLEAN INGREDIENTS: Independently reviewed against the Environmental Working Group's strict health standards — the assurance conscious parents look for in a baby laundry soap.
✓REMOVES BABY-LIFE STAINS: Made with 98% naturally derived ingredients (per ISO 16128), it cleans and removes everyday stains like grass and food. Safe for whites, colors, and delicates — including blankets and cloth diapers.
✓SWEET LULLABY SCENT: Its sweet berry notes and violet aroma add a floral touch to its gentle and lightly powdered fragrance reminiscent of delectable red berries.
✓VEGAN FORMULA & RECYCLABLE PACKAGING: 100% vegan and cruelty-free, packaged in a recyclable HDPE #2 bottle — the easiest plastic to recycle.